A small hotel with a big heart

Voted one of the world’s ‘50 coolest hotels’ by industry bible Conde Nast Traveller, The Zetter is a ‘Small hotel with a big heart’ located in the heart of trendy Clerkenwell.

My role was to produce a concept visual, mixing modern techniques with an editorial style, the aim was to distinguish it from its competitors and help showcase its quirky design. This was presented alongside other concepts to the client as an example of a possible visual style we could explore.

Using bold typography, exploded grids, nested videos and strong photography - this remains one of my favourite concept designs.

The Zetter Hotel - Homepage pitch

Hey Grandad, whats up?

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