The onboarding/property listing process was fairly lengthy, unengaging and resulted in a significant drop off rate. The new designs dramatically simplified the process, removing unnecessary steps and transforming ‘boring’ forms into engaging interfaces with clear labeling and feedback. As a result the changes were A/B tested and the drop off rate decreased significantly, conversions increased and the new process was rolled out.

The messaging system lies the heart of Love Home Swap. As well as being the tool customers use to communicate with each other it also functions the tool they use to arrange and book trips. As there are multiple types of trips (Traditional swaps, rentals and points swaps) and options like availability calendars and rental agreements the aim was always to provide the simplest solution possible to even the most complex of tasks.